„At what point in time is change called for?””
This is the main question raised with this model that was introduced by Lynch/Kordis under the title of “Dolphin Strategies” in the 1980s.
„Just when everything is actually going very well!”
is the answer, which initially appears to be odd. Why should anybody be mad enough to trigger far-reaching decisions for change just when everything is (apparently) going well? The answer is simple:
Because otherwise the environment will take the decision – be it the market, competitors, partners, employees or colleagues.
Our change choreography thus provides for change to be made in waves:
- We initiate the next wave of change as early as when a wave has moved only one third of its distance, i.e. long before it reaches its climax.
- This is how we prevent change processes from petering out once initial euphoria wears off.